Posts By: Lisa Swift

Positioning and pricing

A simplistic approach to setting prices is a common strategic mistake. Pricing consultant Andreas Hinterhuber… Read more »

Make value your priority

Pricing in business models and the importance of customer perceived value in innovations were on… Read more »

Looking back at 2019

Frank Haskew, head of the ICAEW Tax Faculty, reviews 2019, including Brexit, Making Tax Digital,… Read more »